Ronnie Lee Morgan (“Ron”) had one desire in life … to be rich. He had no philosophy of life. His education was limited to a few courses at Texas Tech. He was learning the interior decorating trade, and he had worked in sales, particularly furniture and retail jewelry.
Ron worked at developing a personality that was friendly but gave female customers a feeling of confidence. He developed an aura of material success — drove just the right automobile to portray the ambiance of a creative designer, dressed with subtle, immaculate richness and tanned and bleached and smoothed each aspect of his appearance. He made sure that he was always present at upper-class gatherings and did favors for just the right organizations such as the Junior League.
In time, his approach began to work. He was making money, but he could not seem to get past an upper-middle class clientele, those that wanted to be a step higher in wealth pecking order but weren’t. The very wealthy was where it was at. That’s who he longed to serve. That would be success. If only he could do one major house make-over for a very wealthy person, he could break through. He looked with envy at the few interior decorators he knew who had that success. Everyone wanted to say their house or their building was done by that designer. Ron burned with the desire for fame and wealth.
This was Ron Morgan for the first thirty years of his career and life. At age 50, he met Jackie Bancroft Spencer, a “Wall Street Journal” heiress and married her, while still maintaining his partner, Lorenzo Sevilla. Jackie was one of the wealthiest women in America. Ron had finally reached the crest of wealth of his obsession.
I write of Ron Morgan’s life in my book: “Observer: The Ronnie Lee and Jackie Bancroft Spencer Morgan Story, a tale of people, greed, envy, manipulation — even crime”
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